[Book Review]: Product Launch Success Blueprint by Deepak Kanakaraju (2018)

Do you want to launch your own product over internet to make some decent cash?

And are you clueless about what to launch, how to launch, where to launch, etc.?

Then the “Product Launch Success Blueprint” by Deepak Kanaraju is a MUST read book for you.

I’ve bought this book recently (and finished it reading within 30 minutes of downloading).

I have announced my progress with this book in one of largest Facebook Groups for Digital Marketing in India.

And since then, many people are requesting me to share this book with them.

This is because most of them want to know if buying this book will be a right investment for them or, not.

That’s why I’ve decided to publish this Product Launch Success Blueprint Review so that everybody can buy this book with confidence.

Let’s get started:

About Deepak Kanakaraju:

Deepak Kankaraju

This Product Launch Success Blueprint Review will be incomplete without a few lines about Deepak Kanakaraju – the Author of Product Launch Success Blueprint.

If you are an Indian Digital Marketer, you may have already know about him.

He is a brand himself (as DigitalDeepak) in the Indian DM Industry.

However, if you don’t know about him, check out his details below:

Deepak Kanakaraju is a Digital Marketing Consultant from Bangalore, India. He is also an Author, Speaker and Trainer in the field of Digital Marketing. He blogs about digital marketing tips at this blog DigitalDeepak.com. Contact him or learn more about him.

About the Book – Product Launch Success Blueprint:

In this awesome book, Deepak has shared his product launching lessons backed up by his experience of launching 8+ info products and making Rs.1,00,00,000 (i.e. 1 Crore) in revenue over last 2 years.

And in this Product Launch Success Blueprint Review, I am going to share everything you need to know about the book before buying it.

Product Launch Success Blueprint Review Featured Image (Edited)

So keep reading:

Simply speaking, this is a no fluff e-book for the absolute beginners.

From this book, you will learn:

  • How to come up with a profitable product idea in almost any market or, niche.
  • How to validate the idea even if you don’t have a huge following or, email list or, Facebook group.
  • The two secrets behind every successful info products. If you miss one of these, your product will inevitably fail.
  • How to price your product to get the maximum sales and revenue. Although most product creators struggle with this part but you wouldn’t after learning his trick.
  • Why planning is essential to your product creation and what you need to plan before you start creating the product.
  • The simplest way to produce your info product. This process can help you to create more without further stress and worry.
  • His 5 step approach to the product launches. This is the same system he follows in his launches and has never revealed anywhere before.
  • And all his secret 2+4 campaign approach to get the best out of the launches. Without the right campaigns, your promotions will eat your cash before you blink. This is GOLD.

You can learn everything mentioned above from the new no-nonsense guide The Product Launch Success Blueprint.

What’s Inside the Product Launch Success Blueprint:

I’ve already mentioned what you can learn from this book.

Now, let’s dig a little deeper and know what exactly is inside the book.

In this book, Deepak has explained his excellent Product Launch Success Blueprint in 5 simple and easy to follow steps.

That being said, let’s go to the step-1.

Step-1. How to Choose a Product for Successful Launching:

In this step, Deepak has beautifully explained how to choose a product for a successful launch.

And unlike some other books, he has clearly mentioned which kind of products you should choose.

And he strongly recommended “Info Products” as they have the potential to give you the highest possible RoI, quickly.

He has also used some real-life data to prove his recommendation.

In addition to that, Deepak has mentioned a few types of “Info Products” that convert (into sell) really well.

His examples of high converting Info Products include:

  • E-Books
  • Online Courses
  • Webinars and lots more.

By the end of this chapter, you will be able choose the type of product you want to launch.

Now it is time to move on the next step.

Step-2. How to Choose the Right Product Idea and Validate It:


In the previous step, he explained how to choose the right product type.

And in this step, he showed us how to choose the right product idea and validate it.

I know you may feel a little confused about product type and product idea.

Don’t worry. I’m here to help.

Product type means type of the product e.g. you want to launch an E-Book (like Deepak’s Product Launch Success Blueprint) or, you want to launch an Online Course (like My 14-Day FREE WordPress Mastery Course).

On the other hand, product idea means which product you want to launch exactly (e.g. a Book on Social Media Marketing, an Online Course on List Building, etc.)

Hope you got my point.

Now it is your time to come up with the right product idea (and validate it).

In this regard, Deepak has specified a few rules to test the ideas.

For example, if your idea solves a specific problem for a targeted audience and if they want to pay you for your solution, then congratulations!

You have come up with a great product idea.

Finally, Deepak also briefed how to validate your idea socially, even if you don’t have a large follower base or, E-Mail List.

In this case, he strongly recommends you to start building a blog or, you can also take our Free Blog Setup Service.

In the meantime, you can ask people if they really want your product or, not through various Social Groups, Friends Circles, and  websites like Reddit, Warrior Forum, etc.

Or, to get better and targeted results, you also run a few targeted “Yes/No” Ads on Facebook, Google, etc.

With this, Deepak has moved to the next step.

Step-3. How to Position Your Product and Price:


In this step, Deepak clearly explained what product positioning is.

Product positioning means being ultra-specific about the all major aspects of your product.

You must specify your buyer audience, the exact problem your product solve and how your product help your customers to enhance their lives.

Once done, you need to price your product properly.

And Deepak explained the same carefully in his Product Launch Success Blueprint.

In this regard, he suggests us to consider a few things before pricing a product as mentioned below:

  • Average Buying Power of Your Audience.
  • The complexity of the problem your product is going to solve.
  • Your competitors (if any) average pricing range.
  • Your brand power.

Literally, if you can follow all these steps, your product pricing cannot be wrong.

Also in his book the Product Launch Success Blueprint, he has discussed each of the above mentioned points in details.

Step-4. How to Actually Plan & Make Your Product:


In this step, he described how to actually plan and create your product.

Deepak describes planning and creating your product in 5 steps.

  1. The Launch Windows / Period.
  2. Required materials for product / launch.
  3. Launch timeline.
  4. Launch goals.
  5. Launch metrics to be tracked.

He also described all of the above in details in the book.

For example, the Launch Window implies the time-frame between the Starting Date and Ending Date of the Launch.

Although, you can sell literally unlimited copies of your info product, but the major sells happen within the launch window.

Most specifically, on the last day of the launch.

This is because, people are often driven be fear of missing out and scarcity.

So a thoroughly planned out launch window is essential to maximize your revenue, faster.

However, discussing those 5-Steps mentioned above is beyond of the scope of this Product Launch Success Blueprint Review.

So, I strongly recommend you to Grab Your Copy of Product Launch Success Blueprint today.

That being said, let’s move to the next (and final) step.

Step-5. How to Promote and Drive More Sells:


This one is the final step.

Although, all other steps mentioned before are important.

But this single step alone can make your product launch a great “success” or, a massive “failure“.

Yes. In this step, you need to be ultra-focused with your sells and promotion.

Frankly speaking, promoting your product and get sells is NOT a simple task.

But with the Product Launch Success Blueprint, it is not very difficult, too.

In this book, Deepak has revealed some of his exclusive strategies that were not shared elsewhere before.

Your promotional strategy should have 2 stages:

  1. Pre-Launch Promotional Campaigns and
  2. Launch Promotional Campaigns.

Again, Deepak has classified the Pre-Launch Promotional Campaigns in to two parts:

  1. Content Promotional Campaign and
  2. Lead Magnet Promotion Campaign.

You can find the details of these 2 (two) promotional campaigns in Deepak’s book Product Launch Success Blueprint.

Now, let’s talk about the Launch Promotion Campaign.

Deepak has diversified this one into 4 parts:

  1. Product Promotion Campaign
  2. Bonus Promotion Campaign
  3. Testimonial Promotion Campaign and
  4. Closing in 24 Hours Campaign

I’m sure you can easily understand what the campaigns mean.

However, if you ever need some help to learn more about these campaigns (and how to setup them right), you must read the book Product Launch Success Blueprint carefully for at least 2-3 times.

Pricing (And How to Buy the Book):

Best Price

I’m sure having read my Product Launch Success Blueprint Review so far, you are thinking about the price of the book.

So let me disclose it for you.

You can grab (instant download) this excellent book for Rs.995 directly from here.

If you can follow every step of the book for your next product launch, I’m sure you will be able to recover the book’s original cost (plus much more) super-quickly.

On the other words, this simple and easy to understand book can be your one of best investments on your product launch business.

And also you can get support for this book via the e-mail Deepak has mentioned at the last of his book.

So, go ahead and grab your copy of the book today.

WordPress Mastery


In this Product Launch Success Blueprint Review, I have revealed almost everything (and even more than that) you need to know before buying the actual book with more confidence.

Now you need to take 3 specific actions:

  1. Grab Your Copy of Product Launch Success Blueprint.
  2. Launch Your First (or, Next) Product as per the Book and
  3. Share your success story with the world.

Finally, please share this post with your beloved ones. They will thank you later. It takes just a few seconds.

Now if you have any specific query regarding this Product Launch Success Blueprint Review, please let me know by leaving a quick comment below.

I’d love to hear from you and answer you personally.

If you want to write for us, check out our Write for Us section for details.

Subhabrata Kasyapi

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